Thursday, July 22, 2010

Inside Facebook - Tracking Facebook and the Facebook Platform for Developers and Marketers

Inside Facebook - Tracking Facebook and the Facebook Platform for Developers and Marketers: "Facebook Allows Advertising Accounts to Have Multiple Users [Updated]July 20th, 2010
By Josh Constine 9 Comments » Share

Today, Facebook began to allow multiple personal accounts to be granted permission to access a single advertising account. Previously, an advertising account or campaign could only be accessed by a single personal account. This prevented cooperative management or transfer of control of an ad account, and led many advertisers to technically violate the Facebook terms of service by creating fake, generic personal accounts whose login info could be shared or reassigned.
[Update, 7/21/10: Some readers tell us that they're not getting access yet. Here's what commenter Aaron says he heard from Facebook support: “Unfortunately it’s still not ready and I don’t have a time frame as to when it will be available. I really apologize for the inconvenience and appreciate your patience as we try to get it rolled out to advertisers.”]
The new addition has been one of the features most heavily requested by advertisers, we’ve heard, and will pave the way for orchestration of complex advertising campaigns by multiple managers working in parallel."

http://www.facebook.com/STOKESAPPS

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