Thursday, July 22, 2010

Inside Facebook - Tracking Facebook and the Facebook Platform for Developers and Marketers

Inside Facebook - Tracking Facebook and the Facebook Platform for Developers and Marketers: "Wildfire is launching a Groupon or LivingSocial Deals-style application on Facebook this week, called Group Deals. It’s designed to allow brand Page administrators to set up group promotions on a Facebook Page within a matter of minutes, then get their discount offers shared among friends.
Group Deals works for Facebook Pages and via Facebook Connect like the others — group discounts require a minimum number of participants in order to be profitable for the business, and Facebook provides distribution to make that happen.
Wildfire’s product costs at least 99 cents a day to run, and provides a variety of pricing and customization capabilities. Setting up a Group Deal on Facebook via the Wildfire social application wizard is designed to be fast and simple, requiring three parameters: the value of the deal, the critical mass of takers needed for the deal to activate and the time period during which the deal will be valid."

http://www.facebook.com/STOKESAPPS

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