Thursday, July 22, 2010

Inside Facebook - Tracking Facebook and the Facebook Platform for Developers and Marketers

Inside Facebook - Tracking Facebook and the Facebook Platform for Developers and Marketers: "Mark Zuckerberg mentioned that Facebook is working on improvements to the friend lists feature during a talk yesterday –“hopefully soon we’ll have something more to talk about,” he said.
Friend lists allow users to categorize friends into named subsets which can be used to restrict distribution of posts, quickly invite a selection of friends to an event, view only certain people in the news feed, and organize Facebook Chat’s buddy list. Zuckerberg explained how sharing something with “friends” used to mean it was relatively private. Now, since people have friends from across their social spheres, it’s important that they be able to share with exactly who they want."

Zuckerberg also reiterated key company talking points yesterday during his talk at the Computer History Museum, formatted as an interview with David Kirkpatrick, author of The Facebook Effect. One point is that Facebook is nowhere near the end of the product roadmap; the other is that the upcoming film about Facebook’s origins, “The Social Network,” is fictional.

Friend list changes are an intriguing part of that product roadmap. “More and more people have subgroups”, Zuckerberg said, explaining how the definition of friends has evolved since the college-only days when users typically only added their peers. Since registration was opened to everyone, friends began to include co-workers, family members, and others with whom it might be inappropriate to share the same posts that you share with friends. Creating a system with which users feel comfortable sharing personal hardships only with family, jokes and wild stories exclusively with best friends, and only the most benign content with their co-workers or bosses is essential to Facebook maximizing its utility and relevance.

http://www.facebook.com/STOKESAPPS

No comments: